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COMPANY NEWS
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GYC Group Announces Strategic Partnership
Released: Jul 06, 2010
For immediate release.
GYC Group is pleased to announce the completion of a strategic partnership with rave7™ , a market leader in the Integrated Marketing solutions space. GYC Group will serve as rave7™'s Marketing resource, promoting rave7™ as a hosted Software-as-a-Service (SaaS) solution to a series of markets throughout North America. GYC Group will also continue to leverage the power of the rave7™ platform to develop and execute Marketing program services for its own customers.
The rave7™ platform enables development and execution of integrated Marketing programs built around its internal Communications, CRM, Multi-Channel Marketing, eCommerce / Digital Storefront, Content Management and Digital Asset Management, and Help Desk modules. The security and convenience of the hosted SaaS model means that customers don't need to support and maintain a series of applications - often acquired independantly and then locally integrated to some degree - on their own servers, or allocate substantial amouts of capital to purchase the software.
For more information on how rave7™ can help you drive the revenue growth and Marketing process efficiency you need, contact GYC Group at solutions@gycgroup.ca.
GYC Group Delivers Full Marketing Program Management Services
Released: Jun 14, 2010
For immediate release.
GYC Group has extended the scope of their traditional Marketing services with the availability of fully outsourced Marketing program management. This includes developing an integrated Marketing program strategy for clients based on their specific revenue growth requirements, as well as development and execution of fully integrated email, PURL, printed mailer and social media Marketing campaigns, with automated campaign performance tracking and Analytics.
GYC will use the rave7™ Integrated Marketing Platform to deliver these services. rave7™ includes a unique range of fully integrated applications to enable Marketing program development and execution, from a Communications module featuring an internal Contact Relationship Management (CRM) and Multi-Channel Marketing (MCM) engine, an Assets module including full Content and Digital Asset Management (CMS, DAM) capabilities, an eCommerce module with a digital storefront and e-payment, and a Help Desk module to ensure seamless customer service levels and satisfaction.
Contact GYC Group at solutions@gycgroup.ca for more information on how their innovative Marketing Program Management services can help you acquire new customers and drive revenue growth.
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Grow the business and acquire new customers...
...and do it with reduced budgets and internal resources!
 Sound familiar? Unfortunately it is a reality for too many of us in today's markets where competition has intensified and our internal resources struggle to keep pace.
Industry experts have done many studies on market trends, evolving Marketing strategies and the ongoing challenges of new revenue development for organizations like yours - confirming what you probably intuitively already know but may not have realized how your situation compares to the marketplace, or may not have even had the internal resources or expertise to address.
New Marketing Strategy Needed To Drive Revenue Growth
Traditional "push" or "outbound" marketing strategies (trade shows, direct mail, direct selling, newspaper / magazine ads etc.) are rapidly becoming less effective in reaching the potential new customers you need to drive your revenue growth targets; they're not necessarily disappearing but it's clear that a new integrated strategy that includes lower cost / higher impact alternatives is needed to drive new growth.
See what Marketing industry experts like Forrester Research, Direct Marketing Association and MarketingProfs.com have to say about the keys to driving new customer acquisition, revenue and market share in difficult competitive markets:
What The Market Trends Mean For YouAll very interesting, but what's in it for you? Just knowing the facts doesn't give you the resources you need to resolve your Marketing and revenue growth challenges.
But it can help you evaluate opportunities to meet the challenges, without adding incremental internal salaries or investing in in-house technology that requires technical support and maintenance.
This is where specialty resource partners like GYC Group can help - the expertise, resources and technology that you need without the salary and technology commitments. Not just informing or creating strategies and plans, but actually executing revenue-building programs and delivering real results for you.
Interactive Marketing and Communication programs, services and technology ...
... whatever the challenge, your GYC team has Got You Covered!
Over two decades of innovative business building expertise ... just a click away!
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